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Too Many Features? September 5, 2006

Posted by cmac in Uncategorized.

Ever been frustrated by a product with an infinite amount of features and as well as an infinetly steep learning curve?

You’re not the only one. Signal vs. Noise has posted excerpts from an article in Harvard Business Review which states that companies, driven by their marketing departments, easily overwhelm users with abundant features that “set them apart.” This makes the percieved value of the product much greater before you buy it than after (see graph).

Real question is: what do you think? Are companies that are pushing too many features hurting consumers and their business? (Respond with comments)

By the way, let me just say that the folks at Signal vs. Noise continue to create one of the best blogs I read. Their advice on website usability and business is some of the best around – and unlike many others who spread web usability gospel, they have operate a business, 37signals, to proove that usable products really are business effective.



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